Did you know that LinkedIn is responsible for 80% of B2B leads that come from Social Media worldwide?
That’s a big number I must admit.
On the other hand, it also means that LinkedIn can be a huge opportunity if you want to acquire more B2B leads and customers.
But, remember that they will not come to you by themselves.
To generate leads and customers on LinkedIn, you will need to maintain a regular presence by posting different types of LinkedIn content.
In other words, you need to be at the top of the mind of your connections and potential customers.
No, I’m not talking here about spamming people on LinkedIn and posting 10 times per week. I’m talking about creating quality content that will make other people speak about it.
Thus, a lot of LinkedIn users usually have problems while creating LinkedIn content.
That’s either because of the low inspiration, non-creative ideas or not having time creating an engaging LinkedIn content.
Fortunately, we picked up the best and proven LinkedIn content ideas for you that performed the best for us and other LinkedIn users the last couple of years.
But that’s not all!
For some LinkedIn content ideas, we even created a set of templates so you can start using them right away after reading this article :)
Let’s dive straight into the 9 best LinkedIn content ideas that will bring you more customers and make you influential in your market.
LinkedIn Content Idea #1 - Kickstart your LinkedIn engagement with original long-form content
The original idea about the personal long-form content comes from Josh Fechter - one of the pioneers of Growth Hacking in general.
After some time, he became so viral on LinkedIn, that rarely who had better reach and engagement than him.
Original and long-form content is still popular on LinkedIn, and it can still bring you more views, better engagement and what’s the most important - more customers.
Here’s one example of original and personal long-form content:
Ilya wrote this on a day when he was leaving Docsify - the company he offered two and half years of his life and attention (pretty hearth-breaking, right?). :(
But, this LinkedIn content idea performed really great.
Let’s see the anatomy of the original long-form and personal LinkedIn posts:
Let’s break the parts of this post each by each:
- Heartbreaking/chocking beginning - always start your LinkedIn posts with something intriguing - it makes people interested and forces them to click on “read more” and to continue with reading.
- Make it mobile-friendly - Don’t write in long sentences and long paragraphs. The vast majority of LinkedIn visits comes from mobile, so you should optimise your content for it. Short sentences in one paragraph are great for both attention and mobile optimisation.
- Use emojis (but don’t overdo it) - Emojis are great for showing emotions, storytelling and unleashing the empathy in your LinkedIn content. But remember - too many emojis can be annoying and deadly. To use emojis in LinkedIn, you can copy/paste them from GetEmoji.
- Bold End - Always finish your LinkedIn post with some bold or inspirational ending - after reading the entire post, it will make your readers engage with your content and you will get a better reach.
But the most important tip for the original and personal long-form content is - be unique and creative.
Tell the stories that people can care about. Tell the stories. The more engaging your stories are, the bigger reach and influence you can have.
LinkedIn Content Idea #2 - Build the influence by educating your target audience
Educating your target audience can be a great way to build influence and acquire new clients/customers.
How will you educate them depends on your target audience and the topics you’re speaking about - but there are some general rules you should stick to:
- Be unique - not talk about the things everyone knows
- Go in-depth - show the real value - don’t just scratch the surface
- Be authentic - have some personal signature - it can be either the way how are you educating your target audience or some by some of your traits - like the jokes you make, intro lines, personalities, etc.
For example, if you take a close look at the videos of Guillaume Moubeche, CEO of lemlist, you will see that in every video, he:
- Is smiling
- Making jokes
- Including memes and makes the video funny overall
- But yet, he’s expert and educational
As you can see, his videos perform really great with more than 300 likes and comments on average.
Another great way of educating your target audience is by recording your presentations and the videos of you at the same time. You can do that easily by using Loom.
Pedro Cortes is educating his target market on this way. After I spoke with him about the results he gets, he told me that he managed to close 110% more calls and demo meetings per month only from LinkedIn.
Here’s how his posts look like:
And this is how his email dashboard looks like after implementing this LinkedIn Content idea:
LinkedIn Content Idea #3 - Refragment your content into videos
Content refragmation is something that a lot of companies are doing.
When you write a piece of content, it’s really important how are you going to distribute it and repurpose it.
You can repurpose your LinkedIn content in various ways - some of them are by making an infographic from them, writing a guest blog post, or recording a video and publishing it on LinkedIn.
The reason why I love this one is that videos, in general, perform really great on LinkedIn.
Of course, I’m not talking about some long-form videos. But, short, catchy and informative LinkedIn videos can bring you a lot of engagement.
There are various ways how can you record videos. For example, you can record just yourself standing and speaking about some topic, or you can record yourself and your screen with Loom.
I chose the second option, and here’s how it looked like.
Once, I published an extensive guide on how to automate a lot of processes inside Slack and the best Slack apps to use.
After I did that, I used loom (to record multiple videos covering different parts of my article), and LinkedIn to promote them.
Here’s how my LinkedIn posts looked like:
As you can see, I got over 350 likes, 20 comments and almost 9000 views of my video. Not bad for someone who had around 1000 connections at that time :)
LinkedIn Content Idea #4 - Write about your personal life
No, LinkedIn is not Facebook or Instagram, and you definitely shouldn’t overdo with your personal photos, occasions, drunk images and other things :)
But, from time to time, it isn’t bad to publish something that’s not strictly related to what are you doing.
People love this kind of things and you will be able to get some influence pretty quickly.
I really love the work Dave Gerhardt from Drift puts on LinkedIn.
Some of the posts of him are so amazing, that I just can’t hold myself on not spreading the word about it.
Here’s one of Dave’s posts I like the most:
LinkedIn Content Idea #5 - Share your mistakes and teach other people how to avoid them
Everyone loves learning from other’s mistakes, right?
So why wouldn’t you take advantage of that?
Ilya Azostev perfectly educated his LinkedIn connections on the mistakes he made and how to avoid them:
Here’s what I really like about this post:
- The intro is amazing. I mean “My LinkedIn profile sucked” really forces you to read further.
- It really solves the pain problems of everyone who’s not having enough results with their LinkedIn profiles
- It mentioned a couple of influential people who have great LinkedIn profiles
On top of all of that, He got 900+ likes and almost 1000 comments. Pretty amazing, right?
Everyone loves the value and when you help them for free. Remember that :)
LinkedIn Content Idea #6 - Write about the benefits of your product/service - but don’t overdo it
Talking about your product or service occasionally is a good thing - but don’t overdo it. If you talk about your company all the time, people will start avoiding you and perceive you as spammy.
That’s certainly not what you want to achieve. Right?
But, talking about your company from time to time is definitely great - but, even when you’re doing that, there are some rules you should stick to:
- Don’t just bombard people with your product and talk about it suddenly - you should have some context
- Talk about the benefits of your product and the problem it solves - not the features or how amazing it is
- Implement story inside of your product - posts that are covering only your product and your features are boring. Instead, you can include what motivates you to build it, what were the struggles you were facing before you started building your product or service, and other similar things as well.
Here’s another post of Ilya I really like that talks about his product - lempod - LinkedIn marketing tool.
So you can easily understand this - lempod is the LinkedIn engagement tool. There, you have multiple pods where people with same interests and target audience are gathering. To improve their LinkedIn visibility and reach, they’re boosting their LinkedIn posts in lempod, where all other pod members are automatically liking and commenting on their posts.
On this way -users of lempod are able to have a huge reach of their posts.
As you can see, in this particular post, Ilya doesn’t mention lempod at all - but it mentions engagement pods and talks about the benefits of his product.
Just after this post, Ilya got around 30 - 50 new customers. Not bad at all. Right?
LinkedIn Content Idea #7 - Focus on the human element
In the era of automation, AI, bots and robots, we often forget that all of us are humans.
That’s the reason why sometimes, using the human element inside your LinkedIn content can be super engaging.
The human element is something that binds us together, and here’s an example to prove that:
LinkedIn Content Idea #8 - Don’t forget about the memes
A lot of people would say that memes doesn’t look professional, but it’s not true.
If they’re according to your brand voice and image - they can be very powerful?
Because they can be funny, educative and yet professional in the same way.
Here’s how lemlist takes advantage of memes to engage with their audience:
LinkedIn Content Idea #9 - Distribute your content
LinkedIn is perfect for Content distribution. It just is.
Whenever you write some amazing piece of content, you can use LinkedIn for distribution.
Here’s what you need to do:
- To write an engaging intro
- And to ask people to comment on your post in order to get it
On this way, you will both be able to build meaningful relationships with other LinkedIn people, promote your content and get a bigger reach.
Here’s how I promoted my article about LinkedIn Growth Hacking:
As you can see, I’ve got:
- Almost 500 likes
- Almost 600 comments (of people who want to read my LinkedIn Growth Hacking guide)
- And an amazing reach of over 70.000 people in 2 days!
But, let me share with you a little secret :)
I didn’t get these amazing results just on my own. I had a little help from lempod.
Immediately after I published the post, I also sent it to lempod in a couple of LinkedIn engagement pods for other people to engage with it.
On this way, I’ve got initial traction and kickstarted my reach, that ultimately gave me these amazing results.
As you can see, getting as little as 50 likes and 10 comments in the first couple of minutes after publishing your post can give you 500 likes and 600 comments. Not bad at all :)
You can also do this by installing the lempod chrome extension.
The Bottom Line
As you can see, getting results on LinkedIn isn’t hard as you probably imagined.
Everything you need to have is a little bit of imagination and creativity - and you’re ready to go.
Now when you know which topics to choose and how your LinkedIn Content will look like, you can see how to post on LinkedIn or how to get initial engagement on your LinkedIn posts!